White House Black Market Review 2024
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White House Black Market started in 1985, in Baltimore, under the brand The White House, with an inventory of exclusively white clothing.
In 1995, they launched a similar store called The Black Market, and by 1997, after the tremendous success of both concepts, they were converting all of their existing stores and opening new locations under the name White House Black Market.
As WHBM‘s were exploding across the country, I was graduating from high school and starting college. Who knew a store that only sold white and black clothing would be so necessary for that part of my life?
From white sorority dresses to classic black pants for my first “real job,” shopping at WHBM made me feel like a real grown up.
Like so many stores from that era (Express, J.Crew, Banana Republic), they’ve gone through some phases, but eventually, their inventory caught up to their original customers.
What to Buy at White House Black Market for Summer
Today, WHBM is owned by Chico’s, but their demographic skews much younger than their parent brand. So while I found so many must-haves in my early twenties, I am right back as their target market at 42.
Currently, WHBM offers sizes in regular, or what they call “classic” and petite, from 00 – 18.
A while back, they launched plus sizes, and they were incredible. Unfortunately, they quietly pulled the collection and currently do not offer any extended sizes. This could be for a few reasons but typically any time something comes in and out that quickly it’s because the launch wasn’t profitable.
Hopefully they can figure it out because it would fill a big retail void.
Their prices are mid-range, reflective of their better quality, so if you see something you love that’s within your budget, don’t wait for a sale, they don’t give away their clothes with crazy promotions.
And because this is not a sponsored post, I can call it the good with the bad. For example, I’m not a fan of most of their prints or accessories.
You can find better options at other stores for much less.
But they also have many gorgeous pieces that look like they came right out of a small boutique instead of a national chain.
Below are my top picks, including the pieces I bought for myself for an upcoming trip to Nashville.