Alex and Ani Review 2024
By
Special Discount | 15% Off Your Order - Exclusive
15% Off Birthstone, Zodiac & Initial Styles
Enjoy 30% Off Selected Items
Free Shipping On Orders Over $60
Mid Summer Sale - Up To 80% Off
Refer A Friend And Both Get $20 Off Your Order
Sign Up And Get 20% Off Your First Order
Alex and Ani is a casual jewelry brand that’s known for its simplistic and contemporary designs. They sell various types of accessories such as bracelets, necklaces, rings, necklaces, and more. They also collaborate with well-known pop-cultural influencers such as Disney, Harry Potter, and the Friends tv show.
With a large fan following of over 1 million on Instagram, Alex & Ani has been spotlighted by the media including publications such as Today, the New York Post, and Forbes.
If you’re new to this brand, this Alex and Ani jewelry review will fill you in with all the details you need to know. This includes looking into their products, customer ratings, promotions, and more, to help you decide if their products are worth the buy.
Overview of Alex and Ani
It all started with a love for sparkly things. Founder Carolyn Rafaelian was deeply rooted in the jewelry industry as she worked as an apprentice for her father when she was young.
They were employees for a jewelry manufacturing business called Cinerama in Cranston, Rhode Island. In 1966, Rafaelian decided that she would continue in the family business by establishing her own.
Combining the first names of her daughters, founder Carolyn Rafaelian affectionately branded Alex and Ani as her very own jewelry business in 2004. When the company first launched, they started off selling five crystal-adorned cocktail rings.
However, the business started to pick up with thousands of jewelry pieces being added to their inventory. Alex and Ani is now well-known for their signature, expandable wires.
Their jewelry signifies 50 years of quality craftsmanship. The company’s designs, ranging from Alex and Ani charms to Alex and Ani rings, are made out of recycled materials.
Alex and Ani ensure that their metals are carefully crafted with safe materials, are nickel-free, and are made using eco-friendly fabrication. Their jewelry is handled by their team of over 1,500 employees.
Today, Alex and Ani is a billion-dollar company. In 2014, Rafaelian stepped down as CEO amidst a scandal– but that’s a story for another time. The company continues to flourish to this day.
“We believe in working together to create something bigger than we ever could alone. Creating quality jewelry with integrity in Rhode Island is in our blood. We’re here to empower the community and the human spirit. Our purpose is connection. Our home is Rhode Island,” via a statement from their website.
Before we get into this Alex and Ani jewelry review, let’s go over some initial pros and cons of the brand.
Pros
- Thousands of jewelry pieces to choose from including Alex Ani Disney designs, Alex and Ani evil eye jewelry, and Alex and Ani sister bracelets
- Jewelry is clean, eco-friendly, and nickel-free
- Alex and Ani donates a portion of its revenue to universities and charities
- Offers Afterpay as a payment option
- Free standard shipping for US orders
Cons
- Website orders cannot be returned or exchanged
When you think of jewelry stores, you often picture high-end retailers, hefty price tags, and large glittering gems. Whatever happened to simplistic jewelry that you can wear casually? If you’re looking for something that isn’t too overtly glamorous, Alex and Ani is known for producing designs that exude understated beauty.
From a sentimental Alex and Ani mom bracelet to signify your gratitude to a matching Alex and Ani outlet best friend necklaces, there are thousands of designs to choose from.
Finding that perfect gift by perusing through thousands of jewelry can be overwhelming. They offer a wide collection of necklaces, bracelets, rings, earrings, anklets, and more. Customers can also shop by collaboration or symbol.
Stay tuned as this Alex and Ani jewelry review will highlight a selection of their bestsellers to get you started.
Is Alex and Ani Jewelry Worth It?
This Alex and Ani jewelry review recommend checking this brand out for its unique and affordable collection. One of the main advantages of this company is that they have thousands of designs to choose from and they are all generally inexpensive.
This makes Alex and Ani quite competitive compared to other jewelry brands that are usually pricier. Additionally, it’s nice to see a jewelry brand that isn’t focused on creating ostentatious designs, as most of their varieties showcase a more subdued and casual aesthetic.
Alex and Ani ensures that their jewelry is designed with an eco-friendly approach, which is always a plus. They also donate a portion of their sales to helping charitable organizations.
In terms of negatives, there are notable issues reported on the customer service team. However, there are too many positive reviews that override this issue. For affordable, minimalist jewelry, we think Alex and Ani’s trendy designs are worth the buy.
Alex and Ani Jewelry Promotions & Discounts
This Alex and Ani jewelry review found that the brand has an Alex and Ani sale outlet where customers can buy their designs at a discounted price. They also have an Alex and Ani bracelet sale in which buyers can purchase two bracelets and get the third model for 50% off.
Customers can also purchase three bracelets to get the fourth model for free. For this option, you must input the Alex and Ani promo code LOVE at checkout. This promo code is for full-priced bracelets only.
Additionally, customers can get 15% off if they sign up for the newsletter. As of lately, this Alex and Ani jewelry review hasn’t come across any Alex and Ani coupons or an Alex and Ani coupon code yet.