ColourPop Review 2024
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ColourPop Cosmetics—maybe you’ve heard of it. Whether they’re being applauded for their latest lip launch or ogled over for their next-level shadow and blush textures, there’s no denying that the millennial makeup brand constantly has its lips (and lids and cheeks and brows) on the pulse of the hottest trends in beauty.
As a former beauty editor (and current beauty writer), I’ve always had ColourPop in my figurative back pocket, knowing it was a brand I needed to try but never quite making the time due to being under the silly assumption that, if it’s so cheap, how could the quality be that stellar?
Well, fast forward to quarantine, and your girl had all the time in the world to get hands-on with new beauty products. And thank god I did because I’ve found a handful (okay, two handfuls) of new products I’ll forever keep room for in my routine. So, if you, too, have ever questioned the hype or doubted the glowing reviews, let me be the first to admit: ColourPop Cosmetics is a brand for the books. And, if next-level beauty looks are of any consideration, it’s about time we all read up.
Why ColourPop
ColourPop has hundreds of gorgeous beauty products to choose from. Unlike some other affordable makeup brands, ColourPop’s formulas are truly exemplary, which has earned them the unofficial title of being the queen of dupes. Whether it’s their Lux liquid lipsticks and glosses (which are the affordable sister products to Kylie Jenner’s Lip Kits) or their color-coordinated, nine-shade palettes (which give Huda Beauty’s Obsessions palettes a run for their money), it’s clear to see ColourPop is onto something. And, let’s be clear: We’re all about it. After all, everyone deserves access to high-quality makeup products—even if they can’t swing the high-end markup.
Truly Madly Deeply Shadow Palette
Say hello to your new favorite neutral eyeshadow palette. Featuring 16 nude, peach, mauve, and champagne shades in satin, matte, and glitter finishes, this palette looks an awful lot like Huda Beauty’s The New Nude Eyeshadow Palette—only for a fraction of the price.
What really sets these shadows apart is their texture. While the satin and matte shades are particularly velvety, it’s the pressed glitter hues that really shine. According to the brand’s website, they’re made with self-adhering technology so that they’re less likely to flake off throughout wear. And as someone who has this palette in her arsenal, I can attest—these high-shine shades withstand the test of time. (Of course, applying a little eye primer never hurts.)
Like all eyeshadows, you can apply these pressed colors with brushes or your fingers. For major color pay-off, go with a flat, dense brush; for a dreamier wash, use a fluffy blending brush. And, when it comes to the glitter specifically, I personally like to apply it on top of a base shade using my ring or middle finger. That way, you can apply it exactly where you want it without any chance of fallout from blending.
Ms. Falsies Faux Lashes
100 percent cruelty-free and 100 percent stunning. No, seriously, these faux lashes deliver the most natural-looking flutter. Unlike many affordable falsies, the Ms. lashes could honestly be mistaken for your natural lashes. They deliver volume and length without being over the top, which is why I like to have them on hand for days when a little extra flutter goes a long way. (Though, keep in mind that if you prefer a bigger, more va-va-voom appeal, ColourPop has other falsie styles to choose from, ranging from short and voluminous to wispy and long.)
The best way to apply these lashes is to start by catering to your natural flutter. Before you curl and coat your eyelashes with your favorite mascara, hold each falsie up to your lash line to see if you’ll need to trim the ends (of the lash line, not the lashes) to fit your eye shape. Once you’ve done all that, apply your favorite lash glue to the lashline of each falsie and press them into place.
It's All Good Shadow Palette
If Natasha Denona’s Sunrise Eyeshadow Palette had a baby with Too Faced’s Just Peachy palette, this would be it. With 30 satin, matte, and pressed glitter shades to choose from, the potential eye makeup looks are endless.
Again, this palette—which works with all skin tones and types—features the brand’s highly-pigmented, ultra-velvety satin and matte shades, along with the self-adhering pressed glitter (which, to be honest, I still can’t wrap my head around how luxe it feels given the price). That’s what I love most about this palette: You get dozens of the industry’s hottest shades without shelling out beaucoup bucks or stuffing your vanity with multiple palettes to do so.
The Full Beat Makeup Tools & Accessories
First of all, these pastel makeup sponges are precious. Round in all the right areas, not to mention incredibly soft, they look and feel like something that will offer a heavenly effect for makeup routines of all kinds. For this very reason, I decided to add the bundle of five sponges into my own routine.
As a tried-and-true beautyblender user, I was skeptical of them, which only made me love them even more once I wet them and put them to work.
Where the velvet blending sponge is great for creating a dewy, almost airbrushed finish, the pointed detail-blending sponge works like a charm under my eyes and around my nostrils to minimize creasing and expertly conceal. Then there’s the hourglass sponge. This uniquely-shaped makeup tool quickly became a fave for applying foundation, as I prefer lighter coverage, which helped bounce it on just right. Lastly, the two blending sponges—both feature a flat edge, and both work wonderfully for blending out any areas that look caked on.
Just remember: These work best with cream and liquid formulas, so if you’re a powder gal, they may not be worth clicking ‘Add to Bag.’ Unless, of course, you’re using their flat edges to press translucent powder into your face for the ultimate bake, in which case, have at it. And, speaking of translucent powder...
Translucent No Filter Loose Setting Powder
Over 900 ColourPop shoppers have weighed in on just how magnificent this setting powder is. Where most powders have a chalky, dry finish, this translucent setting powder is soft and velvety. What’s more, it was tested against photo flashback, so wrapping your makeup routine with it shouldn’t put you at risk for any ghostly photo opportunities.
What’s nice about this powder is that there’s a translucent shade for all skin tones—soft pink and peach for light, caramel and banana for medium, and banana and deep for dark. As for the traditional translucent shade, it’s designed with fair, light, medium, and medium-dark skin tones in mind. Whichever shade you choose, dust it on with a fluffy powder brush or press it into place with a slightly damp angled makeup sponge.