e.l.f. Cosmetics Review 2024
By
Extra 30% Off For Everything
Special Discount | Free Minis With $35 Purchase - Exclusive
20% Off Student & Graduate Discount
Free Shipping On Orders Over $35
2 Free Minis with $35 Purchase
hese days, the mark of a truly iconic beauty brand is some level of TikTok fame. From prestige picks to affordable drugstore ones, the makeup community on the popular app wastes no time identifying its favorite products, sharing the good news, and promptly causing said products to sell out—everywhere. We saw this happen recently with a new launch, the KVD Vegan Beauty Good Apple Foundation ($38) (which is still tough to find ever since the app's top creators deemed it life-changing), but even products that have been on the market for a while can potentially get a resurgence in popularity based on positive recommendations from the internet's makeup mavens.
This has been the case recently for E.l.f. Cosmetics, a certified vegan and cruelty-free makeup-and-skincare brand that's been around for quite some time but still manages to shake the industry with its game-changing formulas. TikTokers and celebrities couldn't get enough of the brand's #eyeslipsface challenge last year, but aside from that, its range of products—from complexion-perfecting foundations and concealers to ultra-pigmented liquid and powder eye shadows to cult-favorite face and eye primers—continually blows up online and appears on the best-seller lists of our favorite online beauty haunts like Amazon, Target, and Ulta.
So what do we do when the internet hypes up a product or brand so much that you can't scroll for two minutes before seeing it called out? We test it out for ourselves to get to the bottom of the madness, of course! Here, I tried 21 of the very best E.l.f. Cosmetics makeup and skincare picks to see if the brand really lives up to its internet fame. Keep scrolling for my honest reviews and some epic before-and-afters to help you decide which products to buy and skip. And be sure to read all the way to the end for the final verdict on whether or not the brand passed the hype test.