Houzz Review 2024
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“Houzz works for only 20 percent of contractors. For Art or custom builders. If you’re on the visionary side, not on the commodities side – with custom and artistic custom design – Houzz will work for you.”
Houzz is all about the pictures. It’s basically Pinterest for home building, remodeling, and exteriors – if you inspire people with your ideas and design – you can inspire them into working with you on Houzz. In this article we will share 11 hilarious Houzz Pro reviews.
But for many – it’s not going to lead to the type of leads you’re hoping for – especially if you only work it short-term and aren’t consistently interacting with people who comment on your photos. It still takes work on your end to manage and engage with your Houzz audience. It’s not as plug-and-play as it may seem. It’s almost like managing a social media account—time and effort will truly get you the engagement you desire. You need to have strong project management skills to use it to improve your online presence.
In fact, Houzz is going to be less useful for leads and far more useful for collaborating with other experts and businesses, plus keeping up with industry trends. You can get all of these benefits with a simple Houzz profile—no need to upgrade.
WHAT DOES IT MEAN TO REALLY LEVERAGE HOUZZ PRO+WELL – EVEN IF YOU AREN’T PAYING ON HOUZZ PRO PLUS? HOUZZ PRO REVIEWS
Do your best to create inspirational galleries for recent projects, and showcase your very best work on a regular basis around themes – and consistently. If you win a ‘Best of Houzz’ – use it on your site, and showcase it along with any other honors. As a relatively household name, no pun intended, Houzz does carry weight with many homeowners who use it to get inspired.
DOES HOUZZ WORK FOR SMALL BUSINESS? WE BELIEVE IN GETTING LEADS FROM EVERY AND ALL VIABLE ANGLES –
I didn’t try to curate these (very mixed reviews) to rip on Houzz. It can work wonders for many small businesses, if not for free access to thousands of other design professionals’ ideas and industry trends alone.
Houzz can also give you a leg up on customer service as you can interact freely with potential customers via reviews and Q&A platforms. Sharing tips and inspiration on your own via the Houzz website start building that relationship, and they may be more likely to work with you in the future.
For small businesses with just a few small projects under their belts can quickly share those projects in Houzz’s ideabooks which can be found and shared amongst users like Pinterest. What easier way to get your work out there to prospective homeowners?
We believe in some value of being on Houzz for sure, though perhaps not paying for their premium listing options through Houzz Pro. From a marketing perspective, you are still very much going to want to invest in your own marketing and put in the work—Houzz won’t do it for you.
If you’re a construction company, you should be finding the best options for getting your company out there on a regular basis – and sometimes that may mean augmenting your ‘owned marketing’ with HomeAdvisor, Thumbtack, Houzz and other listing services.
But the ideal is – that you OWN more of it than you’re paying for, and you’re building a marketing system that honors your brand and attracts people to YOU – not just ‘someone who does what you do.’
SEO + HOUZZ
Optimizing your basic Houzz profile to include proven SEO components is another reason you don’t need to pay for a premium account. Either on your own, or with an SEO or marketing agency, you can optimize your Houzz profile to include tags, meta descriptions, and keywords that will make it that much easier for people online to find your Houzz account. This adds an extra “oomph” to your marketing efforts and how prospective customers find you online.