Indochino Review 2024
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At some point in every man’s life, he’ll realize that the cheap suits he got from H&M or Kohl’s just aren’t cutting it anymore. But we know that stumping up for a bespoke suit made that costs well over a thousand dollars isn’t always feasible.
Indochino proposes a solution to this problem by making custom suiting more approachable for the average guy. In this review, we’ll show you what it’s like to have an in-store fitting with Indochino and the quality of one of their luxury, custom-made suits so you know whether they’re right for you.
I’ve gotten away with cheap suiting for a long time.
It started with ghastly navy blazers from Kohl’s, paired with khakis, a white Oxford shirt and a pattern tie, reminiscent of a private prep school lad who’d rather be repping his Vineyard Vines.
I then progressed to off-the-rack suits from H&M as the fashion trends regressed towards looks from the 70’s and 80’s, like plaid, slim-fit suits.
This trend lasted for a while, and my tenacity to wear a light gray and blue plaid suit with black Chelsea boots was enough to cover up the fact that the suit fit quite poorly.
My next stop? Men’s Wearhouse.
My brother was getting married and the suit I was getting “fitted” for as the best man looked nice enough for me to purchase, rather than rent. While the fabric and construction of these suits are usually nice, no one would correctly place them in the category of “bespoke suiting”, as the fit showcased a little too well.
At that point in time, bespoke suiting implied a centuries-old, family-owned suit store in London with wall-to-wall mahogany paneling and prices that would make my head spin.
When a friend of mine passively mentioned that a company called Indochino made custom suits for around $500 a pop, my curiosity was piqued.
What Is Indochino?
Indochino was founded by Kyle Vucko and Heikal Gani, two college friends from their time at the University of Victoria, Canada.
It all started when Mr. Gani needed a suit for a conference, and as Mr. Vucko watched him struggle to find a fashionable, affordable, well-fitting business suit, the idea dawned on him to create a company that solved this problem.
Indochino was born.
Having no prior experience in the fashion industry, the partners approached building the business from the viewpoint of the customer, and sought to build a compelling draw of value first.
Their business premises were simple, but not simple to achieve: provide stylish and affordable custom suits, deliver them in two weeks, and back it with a Perfect Fit Promise, which entails unlimited tailoring until the perfect fit is achieved.
To expand their distribution, Indochino started exclusively online, which was an unheard of option for custom suiting. Regardless, the business model worked so well that they have since expanded to 79 brick-and-mortar stores in Canada, the United States, and Australia.
The name Indochino is meant to make it clear that they make their suits in China. The company is headquartered in Shanghai, where they pay tailors premium wages and offer equitable working conditions.
Things to Consider Before Buying a Custom Suit from Indochino
If you’re in the market for a custom suit but don’t want to pay over a grand, Indochino should be on your radar.
Despite these being affordable suits relative to heritage bespoke offerings, if $450 at a minimum still strikes you as an unapproachable price, a custom made piece from Indochino likely isn’t your best option right now.
Another consideration is how close you are to an Indochino showroom. While you can order a custom suit completely online, if it doesn’t fit perfectly and you’d like to get alterations, that process is much easier to do at a showroom where you can work with a tailor in person.
If you don’t live near a showroom, Indochino offers reimbursement up to $75 for you to take the suit to a local tailor. Depending on what you need done, $75 might not cut it.
From what I can tell, if you live near an Indochino showroom you can schedule as many appointments as necessary until the suit fits perfectly, free of charge.
Although Indochino provides detailed videos for how to get every measurement they need to create your custom suit, working with a tailor in person who can give advice on style and fit considerations is invaluable.
You can still get an excellent fitting, custom suit exclusively through the online process, but I recommend going to a showroom if you have the ability.