Jared Review 2024
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Jared is one of the biggest jewelry chains in the US, with more than 200 stores across the US and Canada.
Jared is actually owned by one of the largest jewelry companies in the world – Signet Jewelers – who also own brands like Kay and Zales. But Jared is definitely positioned more up-market than those two brands, with higher quality diamonds.
The History
Jared Jewelers was established in 2000 as a daughter company to Signet Jewelers alongside the other subset diamond retailers Kay Jewelers and Zale Corp. Jared are a physical retail store primarily, and have in recent years begun to put a lot more focus into their e-commerce offering for their customers.
In 2015 they accounted for 21% of Signet Jewelers sales, with figures of $1.2 billion.
Designer Jewelry & Custom Design
Jared Jewelers do stock a variety of designer brands, such as Le Vian, Kirk Kara, Neil Lane and Scott Diamond. These are all high quality brands, but the range that Jared have on offer could be considered limited and there is not a dedicated section for this; you must simply shop around their ‘Rings’ section to select between the different types.
Comparing this to other websites, such as Whiteflash, it makes the shopping process more complicated, especially if you are not familiar with which are the respectable, well-known designer brands and which are not. To make this process easier, separate sections, like with the Whiteflash ‘Designer Rings’ area, would be more appropriate.
Jared Jewelers do offer a Design-A-Ring service, which is a smooth and useful part of their website. It allows you total control over the ring that suits you best, and with thousands of loose diamonds and hundreds of ring settings on offer, there is plenty of choice available here.
If shopping at Jared Jewelers we would recommend this approach, although be prepared to do some research before-hand and taking some time to browse through the various options that would be best for you. Please contact me directly for more help with this.
Highest Possible Quality
Jared Jewelers do place a large emphasis on the quality of their diamond products, and they look to be as efficient and environmentally-friendly as possible. As mentioned earlier, the majority of their stones come with a GIA or AGS report, so quality is assured in these instances however it is vitally important to check this before you purchase.
Do not be fooled by the large price tag though. Money does not always equal quality, and we feel that the metal and stones used do not justify the price tag. You will be able to get high quality diamond products for a much more affordable price from several other retailers.
They do offer a Lifetime Gemstone and Diamond Guarantee, but this is on the condition that you have your product checked every six months in one of their stores; which they haven’t made extremely clear on their website.
The Shopping Experience
Our only complaint with the shopping experience is as mentioned earlier; the products need to be much more divided up to allow customers to choose quicker and easier. Once a product has been selected however, the shopping experience is very smooth, especially as no account is required for checkout.
The Information on Offer
Jared Jewelry do offer information through their educational site Jewelry Wise. The information on offer on Jared’s website is slightly limited, although they do have a decent sized FAQ section, however they have tried to make up for this with Jewelry Wise.
With Jewelry Wise if you’re looking for a website that is packed with pertinent, educational information then you won’t find it. It’s more of a blog rather than an educational guide.
The Choice
Jared Jewelry’s physical store range is somewhat limited, but they have a much more reasonable offering online. They aren’t trying to buy in bulk and sell cheap, so their goal is for quality over quantity.
The fact that you can’t purchase loose diamonds is a real draw back – if you’re looking for more dedicated diamond specialist I would take a look at Whiteflash and their A Cut Above Diamonds. It’s also worth reading my review for James Allen and Costco.
If however you’re looking for bracelets, charms and even watches then this is where they thrive, however I am an independent diamond and engagement ring advisor so this is not my forté 🙂
The Returns Policy
As with most other jewelry returns policies, Jared offer up to 30 days returns or exchange at any of their physical stores if you are not happy with your new product. They offer returns online, but not exchanges, so that may be something that you want to bear in mind. You can see more on their returns policy here.
They also offer a Trade-In Policy, whereby you can trade in your diamond or diamond jewelry for another piece that is at least double the trade-in value.
Bottom Line
Jared Jewelers is a respectable stocker and supplier of jewelry. However, their products come with a hefty price tag without offering more in terms of quality – similar products can be bought elsewhere for far lower prices.
If you’re looking for small accessories then the difference in price is minor however for big ticket items like engagement rings you can significantly overpay.