Jones Road Review 2024
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Beauty brand Jones Road is still in its infancy, launching in the UK only last year. But it’s safe to say its founder has well and truly been around the beauty block.
Bobbi Brown – make-up artist, author and founder of famous namesake label – created the brand to deliver “no make-up, make-up” for all skin types, tones and ages. The whole collection has been made around Bobbi’s desire to create better “clean” beauty products, meaning the range is free of sulphates, phthalates, petrolatum, PEGs (polyethylene glycols), cyclic silicones and many more ingredients.
So far, she’s certainly been successful. With tens of thousands of five-star reviews on everything from the best-selling miracle balm to what the foundation – which caused quite the storm on TikTok last year – Jones Road products have impressed many a make-up lover, including us here at IndyBest.
Now the collection has grown quite considerably, with the addition of bronzer, mascara, eyeshadows and skincare, we’re starting to see more high-shimmer shades and a broader approach to beauty. So, in true IndyBest fashion, we had to test them all to see which products are worth putting in your baskets.
Keep reading below to see what our beauty expert has to say, and why they’re coining the sparkle wash “just wonderful”.
How we tested
Being one of the first people to try Jones Road when it launched in the UK last year, we already knew which pieces of the collection we truly loved – miracle balm, shimmer face oil and cool gloss, to name but a few. So, of course, we grabbed onto all the new launches eagerly with both hands.
As most of the products have been designed to be applied easily with just the fingers – or a brush for powder products – this is what we did, smoothing the lotions and creams into the skin to see how they looked and felt. Keep reading below to see how they fared.
Jones Road tinted face powder
Adding to the list of growing beauty products, Jones Road has just launched a face powder, so, of course, it has to feature in our guide. Available in eight shades, it’s a great solution for those after a more matte finish, stamping out shine and reducing oiliness. As it’s tinted, it also works to blur the skin, reducing redness and minimising pore size. It’s lightweight, so instantly sets foundation with no chalky finish, and our tester found it incredibly easy to apply. Just remember, a little goes a long way, so lightly dust your brush rather than loading it up.
Jones Road The Oil Stick
It instantly moisturises with coconut alkanes and a mix of apricot, jojoba, rosehip and sunflower oil, yet is so lightweight you only need to leave it a minute before the skin is soft to the touch. Incredibly easy to use, it swipes on like a giant lip balm, and our tester popped it in their bag for whenever their skin looked dry or dehydrated.
Jones Road Bronzer
This is one of the only products you can’t apply with your fingers, a big fluffy brush will be your best bet. Available in seven shades, from dusty rose to terracotta, there’s something to warm up almost any skin tone with a light dusting of the sunkissed shades. Fairly pigmented, a little goes a long way, and the incredibly fine powder melts into the skin, so there are no harsh contour lines or streaks.
We tried the shade light tan, and our tester liked the matte finish which sits really nicely with the majority of the make-up range that’s dewier in finish. It took the brand two years to perfect, which says a lot about the formula, and we have to agree it’s incredibly pretty.
Jones Road Beauty products FAQs
What is clean beauty?
Clean beauty has been growing in popularity in recent years with more people becoming conscious of exactly what ingredients are in their beauty products. Essentially, clean beauty products are free from potentially harmful chemicals and have taken environmental and human health into consideration. Jones Road states that key potentially harmful chemicals such as phthalates, sulfates, petrolatum, PEGs, cyclic silicones, EDTA, or BPA are never included in any of its formulas.
Where can I buy Jones Road in the UK?
The brand’s products are currently available on the Jonesroadbeauty.com website for shoppers in the US, Canada and the UK, as well as at Liberty.
The verdict: Jones Road Beauty
For anyone looking for a full-coverage make-up look, Jones Road probably isn’t for you. But, any “no make-up, make-up” lovers, or those just looking to brighten the skin and conceal any redness, dark patches or small scarring, will love this brand.
We’ve written up a full in-depth review of What The Foundation, to give it the full attention the internet-breaking product deserved. But, to quickly sum it up, it’s a tinted moisturiser-meets-foundation that hydrates and intensely nourishes the skin while lightly evening out skin tone and texture and is well worth the money.
The miracle balm, face pencil and shimmer oil will be staying in our tester’s make-up bag for a long time to come. While from the new releases, the oil stick, bronzer and mascara joined the long list of standouts. What we liked the most about the entire range was its ingredient list, which nourished the skin from the inside too.