Missoma Review 2024
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Missoma is a direct to consumer jewelry brand based in London.
I think I first saw them on Instagram – they’ve become very popular over the last couple years, and have been seen on everyone from the Royal Family to popular British bloggers.
Missoma specializes in really statement-like jewelry – all of their most famous designs are simple, but eye catching and very easy to wear.
I kept noticing them because each piece of jewelry really stood out individually in photos, but also looked nice layered and stacked. I think it’s the kind of jewelry that would elevate even a very simple outfit, like a white tank top and jeans.
So I ordered a couple items from the brand to try out… and then I liked them so much I ordered a couple more when they did a Black Friday sale.
In total, I’ve had the jewelry for about 5 months now and wanted to give a quick review!
Demi Fine Jewelry
Missoma’s jewelry is classified as Demi-Fine.
That means it’s in-between Fine Jewelry (jewelry made from gold, platinum and silver) and Costume Jewelry (which can made from anything, even plastic).
Usually demi-fine jewelry is made from gold, but instead of being solid gold, it’s a thin layer of gold plating over a base metal (typically brass or sterling silver).
So naturally, it won’t be an heirloom jewelry piece you can pass down to your children’s children, but the more affordable price point (compared to fine jewelry) reflects that.
Missoma Review
Over time, the gold plating on demi fine jewelry might rub off – especially if it’s just a thin layer of gold. How long demi fine jewelry lasts depends on how it’s made, how often you wear it and how well you take care of it.
I’ve bought tons of costume jewelry in my lifetime, and I have a couple nice fine jewelry items that were given to me from my parents and family.
But demi fine is something I never really looked into and it seems all the Instagram famous brands these days are selling demi-fine pieces.
So I was curious: just how well made is Missoma’s jewelry and how long would it last?
Missoma Jewelry
At first glance, all of Missoma’s jewelry feels really nicely made.
The necklaces and bracelets have a solid heavy weight to them, and the designs, while simple, look nicely crafted. Even the delicate chains look fine and dainty but feel well made and sturdy.
I believe Missoma manufactures all it’s jewelry in India under fair wage conditions.
18k Gold Vermeil
In person, the color of the jewelry really stands out.
Missoma’s pieces look very vibrantly gold toned and really stand out against your skin compared to my costume jewelry necklaces, which tend to be 8k to 14k carat.
It’s only been a couple months, but so far the jewelry looks just as good as the day I received it. I do make sure to take care of all my jewelry though – I don’t spray perfume on it directly, I don’t wear it overnight and I take it off to shower.
I also store it in the felt jewelry pouch when I’m not wearing it, which helps keep out light, air, dust and prevents scratches.
Here’s a look and mini review of each piece of Missoma jewelry that I purchased:
Missoma Necklaces Chain Necklace
I’ve been wanting a simple gold chain for a while now and Missoma’s version is just the right balance of chunky and delicate.
I like the interlocking chain design (although the company has several types of chain necklaces available) and it looks great on its own, or stacked with other necklaces.
The chain is also pretty versatile.
You can clip charms on to the necklace for a completely different look, and you can stagger where you clip the chain, for a more choker style necklace or longer loop.
Good Luck Charm Necklace
For something fun, I picked up this vintage-inspired necklace.
It has a delicate chain with little orbs on it, and a dangling charm of a hand crossing its fingers for luck. The necklace is dainty but bold and I like it stacked with something chunkier like the chain necklace.
The charm is also available as a clip on pendant, if you wanted to attach it directly to a chain necklace! I like how Missoma makes a lot of items in slightly different variations.
Wishbone Earrings
I wanted to try out a pair of Missoma’s earrings, and these wishbone huggies immediately spoke to me. They’re double loops of pave diamonds and although they’re quite small, the stones catch the line and really sparkle behind your hair.
In general, I’m a big fan of huggies. I prefer stud earrings and these give the look of tiny hoops without actually being hoops.
Chain Bracelet
I liked the chain necklace and wore it so much…that a couple months later I bought the matching chain bracelet as well.
This is essentially the exact same chain as the necklace, just sized smaller to fit a wrist.
You can wear it on its own, clip on a pendant, or clip it onto the necklace for a much longer style of chain. I like how vibrantly gold the bracelet is and how the simple piece makes any outfit look a bit cooler.
How Long Does It Take Missoma to Ship
Delivery to the US
Finally – shipping was pretty quick.
They offer free shipping from the UK (I’m in NYC) which I was pretty impressed by. The first order took place in late summer, and took maybe 7-10 days.
I placed another order on Black Friday, during the sale, and by then the shipping was significantly faster – maybe 5 days?